location: Novi Sad, Serbia
investment value: €1.750.000
author: Nemanja Radusinovic, M.Arch.
Design executed for Euro Gardi Group, Novi Sad, Serbia,
Conceptual architectural design of new 2.500 sqm branch office for Delta Generali Insurance Company located on prominent business avenue in Novi Sad City– „Bulevar Oslobodjenja”. This project proposes structure that will represent new urban landmark of Novi Sad.
Architectural massing and construction derived from client’s functional requests, all together resulted in distinct visual form proposed by design – exposed but secure concrete cube. This cubical form is “interrupted” with rhythm of vertical, glass stripes. That way, verticality and the height of a structure are emphasized. These two main façade materials metaphorically represent both reliability-stability of company’s business and transparency of its endeavors. The ground floor is designed as completely transparent, made of glass panels which, in contrast to upper floors’ facade, clearly separate public (transparent) space in the ground floor from office space on the upper floors.
Project proposes use of advanced lightning in form of LED technology applied as advertisement panels as well as automatic underground parking garage.